Joe Fresh, a Canadian brand owned by Loblaw Companies Ltd, has acknowledged that their products were manufactured at the company and has received significant criticism recently for condoning standards that lead to the deaths of over 300 workers.  

Many Canadians have asked, "What can we do to help?"

Education on which products are more socially responsible and more ethical is a good starting point.  Unfortunately, the limited data out there is American-based, or subjectively evaluated. 

Cloudable, a leading Canadian Cloud Computing solution provider, demonstrates that the power of Big Data can be used to solve  problems such as this one.  Using Google's Big Data infrastructure, Big Query, Cloudable was able to use textual analysis to rank 13 Canadian retailers based on health and safety, ethics, human rights, and environmental data.

This is just one example of how Big Data can be used to analyse and draw insights from data.  Other possible applications include social media analysis, fraud detection, targeted marketing initiatives, simulation, dashboard visualization, A/B testing, and predictive modeling.  Contact Cloudable today and learn how to extract value from your data.